Inspiring Your Authentic Week

Posted: 27 Apr 2009 12:13 AM PDT

Human communities evolve and today there are many communities and individuals at different levels of evolution.

Some are focussed entirely on their "tribe" and maintaining it's integrity. Some are focussed on expanding the reach and influence of their particular culture. Some seek to nurture and develop everyone they can. All are legitimate and essential.

As individuals we go through the same growth process as our understanding and awareness expands. Most stop developing slightly ahead of their parents and roughly inline with their peers. Over time this leads to a general broadening of scope in terms of thinking, ideology and care. This process can also be reversed.

Occasionally a particularly enlightened individual can inspire a community forwards - Buddha, Jesus, Mohammed, Da Vinci, Gandhi, Martin Luther King, Obama. Sometimes these individuals are sacrificed because their message is too advanced for other sectors of the population.

In the past religion and politics have been the platforms on which these individuals have stood. Today business has joined religion and politics as a potential platform for social leadership.

In the past business has been a relatively primitive platform, largely choosing, like tribal peoples, to focus on feeding itself. As business evolved into the era of globalisation some businesses sought world domination by their particular culture.

The internet and the global financial collapse are helping us move on to the next stage, where the most advanced businesses are seeking to empower and enable - not just their staff, but everyone. I call these Authentic Businesses.

The next generation of super successful businesses will be the ones that are able to find clever ways of profiting from giving the greatest value to the widest possible community. The most obvious example of this is Google, who give away huge value by enabling people to find stuff they want for free - and then find clever ways to generate profit off the back of it.

However your business has been affected by the credit crunch, when you are thinking about your next strategic move you need to focus on offering the greatest possible value. Focus on empowering and enabling people to feel genuinely happier, more confident and more able to pursue their passions.

Whatever your business sector - whether it is fashion, technology, design, energy, training or transport. If you want to grow and prosper focus on how your organisation can create the greatest value for the largest number of people.

Help people learn, facilitate connections, help people feel good about themselves, give people ways to contribute to society, always look for a win, win, win, win as the minimum threshold. A win for you, a win for the business, a win for your customers and a win for society as a whole.

These organisations define the new level of World Class. If you would like help creating and implementing your world class strategy - give me a call call.

I have started a Facebook page where you can comment on these messages and on all of my books - come along and share your thoughts and observations.

Join our embryonic world class organisation:
www.amentorforeverychild.com and help us make it happen.

With love

nx

Neil Crofts
Inspirer
authenticis
inspiration innovation motivation

+44 (0)7775 658534
neil@authenticis.com
www.authenticis.com